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There is an economy of scale at work and there comes a point where the cost of generating the traffic in house is greater than the cost of buying the traffic from affiliates (PPS, revshare, whatever), it is simply impossible to generate the traffic in-house because there arent enough hours in the day (ie you dont have access to enough man-hours of work through yourself and your employees.. and thus you leverage the man-hours of an affiliate network)
sooo.. profits from the affiliates (no matter what the %age) is profit that you would otherwise not be able to generate.
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I died.
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