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They really would have to pull of something incredible that brings in the revenue that Adwords is for their stock to go higher in the long run. Right now I would classify Google as a very high risk stock.
To top it all off, both Yahoo, MSN, and Amazon are working on Adsense knock-offs which will hurt Google's margins even more, granted most of the PPC profit is coming directly from Google's SERPs.. although this is at high risk too because I can only see Google losing SE market share, not gaining it.
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