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The thing with PimpRoll is that we have 300 sites or so. So if you send 20 clicks to each of 300 sites without a sale, you will show a 0:6000 ratio.
Thats basically the case. The most uniques to any one site would put the ratio into the "normal" level with only a couple of sales.
I very often take a look and find that it's only a few hundred uniques at the most per site, which is an important difference.
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