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Originally Posted by chadglni
The domain does not provide the opportunity to make a damn thing, the end user does. You aren't talking about a top tier domain name here.
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Exactly. This domain must be branded, like any other. I doubt more than a handful of people ever type that domain into their browser.
And let's take a look at some sites that make a lot of money, yet have shitty domains:
karupspc.com
karupsha.com
amkingdom.com
All three of those do more than 7 figures per year in sales, yet the domains themselves suck. It's about branding, not the domain.
Yahoo? Google? Huh?
So why spend money on that CaliforniaCoeds domain when you'll just have to turn around and brand it anyway.