xenigo

I'm on someone's payroll as a mainstream webmaster and I've tried to reassure him I can generate some serious sales. But it's been an uphill battle getting him to trust me, because he's not educated in e-commerce.

Here's an issue I've come across:

He wants me to add only certain products to the site, instead of everything we can offer. Such only the most high end products, and not the low end products. He justifies it by saying he doesn't want to sell crap. But in person, he'll sell the crappy product to someone who insists on buying it from him.

I think that in order for us to generate the most revenue, he will need to accomodate the uninformed consumers who are not aware of these high-end elite brands. My feeling is that we need to monetize our traffic in absolutely every way possible. These crappy products have a much higher consumer brand awareness, and much larger followings.

Part of me wants to insist that we provide more product, but then again I might want to just let him think he knows what he's doing. I don't want to be held responsible for crappy sales because not many people want to buy the high dollar stuff we're selling.