We're all a little arrogant when it comes to what we think we can make on a click. While it's true that adult has sucked more money out of online CC-subsriptions than almost anybody, we have failed to consider what clicks may be worth to *other* industries, whose sales do not derive from online.
For those of you who have traffic, it's time to get back to the good old days of demand-driven CPM -
You'd be shocked and amazed to discover what some people are paying for clicks these days -
2hp