Originally Posted by beta-tester

What do you mean by "individual keywords" ? As I know there is no difference between strong and b tags, but strong is recommended by w3.org as the standard for bolding the text. Or better, in XHTML, where is CSS era dominating, font-weight:bold is in my opinion the most appropriate for using.

Actually, as far as I know, all SEs like bold text. Bolding keywords can help in getting better ranked for those keywords, but all that is just relevant and depends on many other factors...

Just my 2 cents