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Originally Posted by jjjay
I think it's more due to the fact that there was no ROI tracking in place for advertising/marketing
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ROI tracking for WHAT? Very few of the start-ups back then even had a clear business plan or any worthwhile marketing research done to back it up with. People knew NOTHING about how Internet would evolve and everyone rushed to shape it the way they wanted it to be. In doing so many, executors and investors alike, neglected one big factor: THE NEED OF THE MARKET. That happened, of course, largely due to the fact that the market wasn't clearly distinguishable. Nevertheless, a marketing study never hurt anyone and investors were many a time blinded by the "promised land" of huge profits and overlooked such "minor" details. I have a feeling that was the last time they did it though.
