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Originally Posted by jjjay
I think it's more due to the fact that there was no ROI tracking in place for advertising/marketing
a superbowl ad for pets.com - what the fuck were they thinking?
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oh yeah.. totally. They were smart talkers and new thinkers... they could pitch a deal to any millionaire and get a nice chunk of change to spend as they pleased.
They didn't know a thing about the internet or how it worked, but they could sure make a good sales pitch.