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Originally Posted by StuartD
Not really... back in the day, sites were getting investors. Promises of paradise and glory. Then those sites hired a development firm to build their product, then parted ways with the development firm and hired one tons and tons of marketing/sales people and figured that would be all they needed.
And IT company with no IT people... doomed to fail.
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I think it's more due to the fact that there was no ROI tracking in place for advertising/marketing
a superbowl ad for pets.com - what the fuck were they thinking?