Does link color affect sales?

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  • nofx
    Too lazy to set a custom title
    • Nov 2002
    • 16826
    #1

    Does link color affect sales?

    does the color of a link affect how many people click it and join ?

    I learned in psychology that certain colors put people in certain moods.

    like green makes people happy which is why cities put parks around the city because tress/green subconciously make the citizens happy.

    http://www.profitjump.com/articles/0712-colors.html
    http://psychology.about.com/library/.../aa031501a.htm

    do you think if you changed the color of your link on you page for a month your sales would rise/fall ?

    Often times I wonder why
    There's love and hate, theres live or die.
    When sickness comes I must decide:
    When feelings go, theres suicide.
    Tags: None
    • Shooter
      Confirmed User
      • Apr 2001
      • 2842
      #2
      I'd think choosing the color that makes the link stand out the most would be more effective than how it makes the surfer feel.

        Comment

        • BIGTYMER
          Junior Achiever
          • Nov 2004
          • 17066
          #3
          Just make the link nice and visible.

            Comment

            • calmlikeabomb
              Confirmed User
              • May 2004
              • 1323
              #4
              Good question, but im going to have to agree with Shooter on this one.
              subarus.

                Comment

                • pornguy
                  Too lazy to set a custom title
                  • Mar 2003
                  • 62910
                  #5
                  Used to be that they would not click as many text links unless they were hyperlink blue. But now most surfers have gotten used to them being all sorts of colors. I usually go with something that stands out on the page, so that they are sure of what it is.
                  PornGuy skype me pornguy_epic

                  AmateurDough The Hottes Shemales online!
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                    Comment

                    • jukeboxfrank
                      Confirmed User
                      • Apr 2004
                      • 1207
                      #6
                      That is an interesting question. I am thinking of making 4 or 5 different join banners
                      the same but different colors and rotating them and keeping track.


                      ICQ= 231-182-592

                        Comment

                        • sickkittens
                          I am a meat popsicle.
                          • Jul 2002
                          • 25100
                          #7
                          Originally posted by jukeboxfrank
                          That is an interesting question. I am thinking of making 4 or 5 different join banners
                          the same but different colors and rotating them and keeping track.
                          You will need to test them for awhile to conclude anything though.

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                            Comment

                            • sickkittens
                              I am a meat popsicle.
                              • Jul 2002
                              • 25100
                              #8
                              Originally posted by sickkittens
                              You will need to test them for awhile to conclude anything though.
                              with alot of traffic*

                              HIGHEST PAYOUTS FOR NO-CONSOLE TOURS IN THE ENTIRE INDUSTRY!
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                                • NickPapageorgio
                                  Confirmed User
                                  • Apr 2004
                                  • 8323
                                  #9
                                  A red link can make it appear that you are trying too hard to push the sale and drive away customers.

                                    Comment

                                    • jukeboxfrank
                                      Confirmed User
                                      • Apr 2004
                                      • 1207
                                      #10
                                      yes I know but the wait may be well worth it.


                                      ICQ= 231-182-592

                                        Comment

                                        • flashfire
                                          ICQ 1 6 7 8 5 3 4 9 2
                                          • Feb 2003
                                          • 13098
                                          #11
                                          I always get more sales from red text links...no jokes

                                            Comment

                                            • groark
                                              So Fucking Banned
                                              • Nov 2003
                                              • 1966
                                              #12
                                              I never gave red links a try. But it's an color that makes you take actions.. :D

                                                Comment

                                                • aico
                                                  Moo Moo Cow
                                                  • Mar 2004
                                                  • 14748
                                                  #13
                                                  I find that a Metrosexual Pale Blue Link works best.

                                                    Comment

                                                    • NickPapageorgio
                                                      Confirmed User
                                                      • Apr 2004
                                                      • 8323
                                                      #14
                                                      Well red has been described as causing two emotions when sales are involved. Either it's a call to action...or it's an alert that maybe someone is trying to make the sale too hard. Kind of a double edged sword. If it works where you have it...stick to it.

                                                        Comment

                                                        • CashLikeWhoa_Mike
                                                          Confirmed User
                                                          • Nov 2004
                                                          • 1202
                                                          #15
                                                          color should not matter.

                                                          all links are created equal.

                                                          End "linkism."

                                                          Don't judge a link by the color of its skin.

                                                          Linkism sucks



                                                          --Making serious money for our online partners since 2001--

                                                          --Home of the Best Converting Solo Ethnic Girls on the Net--

                                                          --ICQ me anytime at 637426291 for help--

                                                            Comment

                                                            • DarkJedi
                                                              No Refunds Issued.
                                                              • Feb 2001
                                                              • 28301
                                                              #16
                                                              I set my links to the same color as background.

                                                              Works great.

                                                                Comment

                                                                • nofx
                                                                  Too lazy to set a custom title
                                                                  • Nov 2002
                                                                  • 16826
                                                                  #17
                                                                  Originally posted by DarkJedi
                                                                  I set my links to the same color as background.

                                                                  Works great.

                                                                  Often times I wonder why
                                                                  There's love and hate, theres live or die.
                                                                  When sickness comes I must decide:
                                                                  When feelings go, theres suicide.

                                                                    Comment

                                                                    • NickPapageorgio
                                                                      Confirmed User
                                                                      • Apr 2004
                                                                      • 8323
                                                                      #18
                                                                      Originally posted by DarkJedi
                                                                      I set my links to the same color as background.

                                                                      Works great.
                                                                      I think SE blacklists for that nowadays no? ;)

                                                                        Comment

                                                                        • NickPapageorgio
                                                                          Confirmed User
                                                                          • Apr 2004
                                                                          • 8323
                                                                          #19
                                                                          Originally posted by DarkJedi
                                                                          What is SE ?
                                                                          Science Editions

                                                                            Comment

                                                                            • DarkJedi
                                                                              No Refunds Issued.
                                                                              • Feb 2001
                                                                              • 28301
                                                                              #20
                                                                              Originally posted by NickPapageorgio
                                                                              I think SE blacklists for that nowadays no? ;)
                                                                              What is SE ?

                                                                                Comment

                                                                                • NickPapageorgio
                                                                                  Confirmed User
                                                                                  • Apr 2004
                                                                                  • 8323
                                                                                  #21
                                                                                  Originally posted by NickPapageorgio
                                                                                  Science Editions
                                                                                  er...search engines

                                                                                    Comment

                                                                                    • MattO
                                                                                      The O is for Oohhh
                                                                                      • Feb 2003
                                                                                      • 10861
                                                                                      #22
                                                                                      yellow on a purple background = $$

                                                                                        Comment

                                                                                        • DarkJedi
                                                                                          No Refunds Issued.
                                                                                          • Feb 2001
                                                                                          • 28301
                                                                                          #23
                                                                                          Originally posted by NickPapageorgio
                                                                                          er...search engines
                                                                                          How do you get search engine traffic ?

                                                                                            Comment

                                                                                            • King Porn
                                                                                              Confirmed User
                                                                                              • Apr 2004
                                                                                              • 245
                                                                                              #24
                                                                                              I tend not to use purple as it is the default visited link color. A surfer may think they have already been to the site and won't click it again. And in most cases you want to leave the link underlined so that the dumb surfers realize that ENTER is really a link.
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                                                                                                • Screaming
                                                                                                  I can change this!!!!!
                                                                                                  • Feb 2004
                                                                                                  • 18972
                                                                                                  #25
                                                                                                  i wouldnt think so

                                                                                                    Comment

                                                                                                    • NickPapageorgio
                                                                                                      Confirmed User
                                                                                                      • Apr 2004
                                                                                                      • 8323
                                                                                                      #26
                                                                                                      Originally posted by DarkJedi
                                                                                                      How do you get search engine traffic ?
                                                                                                      I don't

                                                                                                        Comment

                                                                                                        • dcortez
                                                                                                          DINO CORTEZ™
                                                                                                          • Jun 2003
                                                                                                          • 2145
                                                                                                          #27
                                                                                                          Absolutely.

                                                                                                          From my experience, it makes the greatest difference at the (psychological) 'edges'.

                                                                                                          ie. A really 'bad' link color (invisible, hardly legible with background, irritating effect like blue on red) will hurt a surfers attitude.

                                                                                                          Conversely, a consistent color scheme which asserts some sense of style can help instill a perception of quality of the site - if it looks sharp and coordinated, it certainly won't hurt.

                                                                                                          As far as psych colors (passifiers vs coolers), my experience has not shown dramatic differences in sales.

                                                                                                          I have experienced dramatic increases in sales when the text points on action pages were simplified and contrasting colors where used sparingly to make it easy to identify what to click to actually sign up.



                                                                                                          -Dino

                                                                                                            Comment

                                                                                                            • - Jesus Christ -
                                                                                                              Confirmed User
                                                                                                              • Mar 2003
                                                                                                              • 7197
                                                                                                              #28
                                                                                                              Originally posted by DarkJedi
                                                                                                              How do you get search engine traffic ?
                                                                                                              We could buld networks of crappy spam sites like you do.

                                                                                                              Amen

                                                                                                                Comment

                                                                                                                • DarkJedi
                                                                                                                  No Refunds Issued.
                                                                                                                  • Feb 2001
                                                                                                                  • 28301
                                                                                                                  #29
                                                                                                                  Originally posted by - Jesus Christ -
                                                                                                                  We could buld networks of crappy spam sites like you do.
                                                                                                                  Yeah, but that wouldn't get him search engine traffic

                                                                                                                    Comment

                                                                                                                    • The Bootyologist
                                                                                                                      So Fucking Banned
                                                                                                                      • Jun 2004
                                                                                                                      • 2912
                                                                                                                      #30
                                                                                                                      i think the less visible the link is, the better

                                                                                                                        Comment

                                                                                                                        • TheMob
                                                                                                                          Confirmed User
                                                                                                                          • Jan 2003
                                                                                                                          • 8584
                                                                                                                          #31
                                                                                                                          I'm quite certain it does.

                                                                                                                            Comment

                                                                                                                            • Spunky
                                                                                                                              I need a beer
                                                                                                                              • Jun 2002
                                                                                                                              • 133978
                                                                                                                              #32
                                                                                                                              Yes indeed it does make a differance

                                                                                                                                Comment

                                                                                                                                • digifan
                                                                                                                                  The Profiler
                                                                                                                                  • Oct 2002
                                                                                                                                  • 14618
                                                                                                                                  #33
                                                                                                                                  Colors are very important and have an effect on the surfer... link colors depend on the background color like in the above example, purple background and yellow or ornage link works real cool.

                                                                                                                                  On black background the most outstanding colors are red, white, yelloe and lime green which work for me.

                                                                                                                                  Just my
                                                                                                                                  [email protected]
                                                                                                                                  Webair Rocks

                                                                                                                                    Comment

                                                                                                                                    • digifan
                                                                                                                                      The Profiler
                                                                                                                                      • Oct 2002
                                                                                                                                      • 14618
                                                                                                                                      #34
                                                                                                                                      Originally posted by spunky
                                                                                                                                      Yes indeed it does make a differance
                                                                                                                                      You forgot to add that :see sig
                                                                                                                                      [email protected]
                                                                                                                                      Webair Rocks

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                                                                                                                                        • wedouglas
                                                                                                                                          So Fucking Banned
                                                                                                                                          • Aug 2004
                                                                                                                                          • 5921
                                                                                                                                          #35
                                                                                                                                          i also wondered the same thing. but i wondered if text links worked better or worse than text created in photoshop that was part of the gallery.

                                                                                                                                            Comment

                                                                                                                                            • Shoehorn!
                                                                                                                                              Die With Your Boots On
                                                                                                                                              • Oct 2003
                                                                                                                                              • 22872
                                                                                                                                              #36
                                                                                                                                              Originally posted by Shooter
                                                                                                                                              I'd think choosing the color that makes the link stand out the most would be more effective than how it makes the surfer feel.
                                                                                                                                              I agree.

                                                                                                                                                Comment

                                                                                                                                                • MailSolutions
                                                                                                                                                  So Fucking Banned
                                                                                                                                                  • Dec 2004
                                                                                                                                                  • 92
                                                                                                                                                  #37
                                                                                                                                                  javascript link effects slightly help conversions.. mouse color rollovers always add a good sense of style...

                                                                                                                                                    Comment

                                                                                                                                                    • jt420
                                                                                                                                                      Confirmed User
                                                                                                                                                      • Nov 2003
                                                                                                                                                      • 2479
                                                                                                                                                      #38
                                                                                                                                                      Originally posted by jukeboxfrank
                                                                                                                                                      That is an interesting question. I am thinking of making 4 or 5 different join banners
                                                                                                                                                      the same but different colors and rotating them and keeping track.
                                                                                                                                                      sounds interesting, if you do get around to it and want to share your results that would be great.
                                                                                                                                                      I made my fortune selling pubic wigs! New program Merkin Money coming soon!

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                                                                                                                                                        • DutchTeenCash
                                                                                                                                                          I like Dutch Girls
                                                                                                                                                          • Feb 2003
                                                                                                                                                          • 21684
                                                                                                                                                          #39
                                                                                                                                                          well as long as its clear that its a link, its not like the color psych blue is calming etc will work imho

                                                                                                                                                          ICQ 16 91 547 - SKYPE dutchteencash
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                                                                                                                                                            • garce
                                                                                                                                                              Confirmed User
                                                                                                                                                              • Oct 2001
                                                                                                                                                              • 7103
                                                                                                                                                              #40
                                                                                                                                                              Originally posted by - Jesus Christ -
                                                                                                                                                              We could buld networks of crappy spam sites like you do.
                                                                                                                                                              And these work really well with the default blue on a white background. Makes life easy.

                                                                                                                                                                Comment

                                                                                                                                                                • Mefo
                                                                                                                                                                  Confirmed User
                                                                                                                                                                  • Jun 2002
                                                                                                                                                                  • 6169
                                                                                                                                                                  #41
                                                                                                                                                                  Originally posted by Shooter
                                                                                                                                                                  I'd think choosing the color that makes the link stand out the most would be more effective than how it makes the surfer feel.

                                                                                                                                                                  yup you're right, just make it a complete different colour then the bg and other parts of your site

                                                                                                                                                                    Comment

                                                                                                                                                                    • DesignWise
                                                                                                                                                                      Confirmed User
                                                                                                                                                                      • May 2004
                                                                                                                                                                      • 3575
                                                                                                                                                                      #42
                                                                                                                                                                      and ofcourse links color should match the page theme..
                                                                                                                                                                      www.highendcreatives.com Galleries that sells.. . ICQ: 294696371

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