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Originally Posted by MarkTiarra
Excellent point! I also playe withthe order of consoles on sites to compare conversions. Sometimes just shaking up the order every few months seems to help.
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Very true, too. Sometimes just a minor tweak here and there can give the impression of freshness.
Another trick we've been utilizing lately is rollover thumbs. Adding a compact but colorful beveled frame to the duplicate thumbs that 'lights up' when you rollover with the cursor. Its mostly eye-candy, but it gives an impression of a little more interaction with the thumbs, almost like inviting or nudging the surfer to go ahead and click the thumb.
For
example (roll over the thumbs).
Its a little more work of course, but I think it adds a nice attractive feature that might help entice visitors to click.