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xenigo · 02-28-2006, 02:55 PM

I'm working with a local company here in Sacramento, cleaning up their mainstream website and setting it up to actually convert. Basically my question is how much of an effect does a graphical interface have on conversion, versus a purely text based interface?

Speaking from personal experience, I think I'd rather buy from some place that looks like they sunk some money into a nice site design instead of just having thrown up some links to products. I think text-only sites look a little amateur.

But that's just my personal opinion. The bottom line is conversion. Do either of these scenarios actually play a part?

02-28-2006, 02:55 PM
xenigo Confirmed User Industry Role: Join Date: Jan 2001 Location: Oakland, CA Posts: 8,067	Business: Graphics affecting conversion? I'm working with a local company here in Sacramento, cleaning up their mainstream website and setting it up to actually convert. Basically my question is how much of an effect does a graphical interface have on conversion, versus a purely text based interface? Speaking from personal experience, I think I'd rather buy from some place that looks like they sunk some money into a nice site design instead of just having thrown up some links to products. I think text-only sites look a little amateur. But that's just my personal opinion. The bottom line is conversion. Do either of these scenarios actually play a part?