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Ifriends was branded .net and it's how I remember it to this day. If "network" fits behind your site name it's even better.
Ifriends.net
Internet Friends Network
Yes surfers are stupid but they remember silly shit like bash.org, boingboing.net, and many other sites that aren't on .com. Yes someone will accidentally type .com one day, guess what they'll see it's not you and try again.
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