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Originally Posted by czarina
They'll end up owning the freaking internet. The only thing that sucks is that they are not that adult friendly anymore. I tried to get an adsense account for one of my adult domains and it got denied. Then I tried for a regular maintream domain and they approved me in 2 days.
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one of the big three is going to HAVE to eventually reduce publisher standards, as competition will drive down KW bids. i really think Yahoo right now is losing money on clicks to pay higher Per-Click payouts. they do this in so many of their other businesses (see music).
there will be a fight betwee the three for online "Real estate" (publishers). inevitably, the only thing left will be 'sub prime' real estate to keep the publisher base growing.