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Ppl should invest less in advertising, and more in the paysites. Imo good sites is the best advertising.
Also, when your budget is small, why not start with a small site,(maybe under avs on your own domain) sell it, tweak it, and when you do like nice sales increase the content. And at the point you have a lot(or very HQ) start your own site.
Just my 2 cents
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