Originally Posted by Harrison Richard

The key thing that can sustain a publishing business for the long (long long) term is killer content and brand identification. ThisBucks and ThatCash will go in and out of business, either making a quick short-term profit and then collapsing when affiliates move to the next well-marketed program... or collapsing quickly like that tree falling in the forest with no one to hear it.

Meanwhile, the companies who are creating the content that surfers want will stay in business. These companies actually BENEFIT from illegal trading. Look at how many people search Overture for brand names from companies like Nasty Dollars.

How many people are searching for "ThisBucksGenericFrontendToCrappyOversaturedConten t.com?"