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Yes, Microsoft has faced competition on various fronts, but it takes a smart competitor. Apple, for example, has owned the music market with the ipod and itunes, and sells far more players and songs than ones based on Windows technology. Until another competitor truly challenges them in the desktop OS market, though, I don't see them going the way of Ford or GM - because Microsoft still owns the road the other companies are all travelling on, which is the Windows OS.
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