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It depends on how CRUCIAL the rep is re 1) helping me with marketing tools 2) getting special deals going 3) facilitating webmaster support issues 4) listening to feedback from webmasters re improving their program. The best reps I've dealt with that actually deal with all the 4 items above are Bruce M from Leading Edge, aj from AAC, and Jack Mardack (aka 2HP) formerly of AFF. I'm sure there are many other reps that deal with the 4 items I outlined above, I just posted the ones I have personally worked with in the past 6 years.
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