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First of all, reputation is not a factor because of so many shills.
Bottom line is SUPPORT.
A company that takes more than 12 hours to respond is immediately and forever blacklisted far as I'm concerned.
Content is a dime a dozen. Creative content is another matter. Also and almost foremost is flooding factor. Some companies start a site, let their friends flood the galleries and newsgroups with affiliate data and then pitch us webmasters to promote their shit.
WTF use is it to promote a pre-flooded market?
No, support, ground floor launching and creative content.
Once a company is so big that it's a street-hold word it's no use wasting my time to promote them.
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