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First I check the tours, a ton of "big" sponsors have the ugliest sites, I have no idea how they make sales at all. I don't have enough traffic to throw it around like that.
Decent quality content (20 second+ mpegs, 800x600 photos) is a must, as are Epassporte payments and a decent pay delay (not a big fan of 3-4 weeks). 120000 FHGs and banners are irrelevant to me, no one clicks banners anymore, and since I don't run a TGP the FHGs are useless.
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