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Originally Posted by wedouglas
Look at mainstream numbers and you won't find the same inconsistancy
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Which types of mainstream numbers?
When I was running a store front our numbers still fluxuated despite having averages that showed it was beyond normal. Example was on fridays we would typically do around 4k in sales, yet once or twice a month friday would only hit 2k or so. Did not matter which portion of the month it was either, start, middle, end. Also foot traffic was not less than other typical days.