Quote:
|
Originally Posted by artman
uhh, you can't do recurring billing with vbv or 3ds
|
Correct, recurring billing is not possible with 3D secure transactions. I suspect now that Visa is moving so fast to an all VbV environment, that recurring billing is soon to be a thing of the past or at least morph into other billing type models.
I am seeing more and more merchants switch to what they are calling a multi month pricing system as a means to charge a bit more and retain the cardholder longer. Currently the average life of a recurring cardholder is down to 4.25 months .. a bit lower for the adult industry.
I'm not claiming that vbv is the perfect solution for the adult industry but I do believe the forward thinking in the industry are smart enough to cover all bases and take advantage of utilizing the benefits of each avenue.
Just as many currently offer several pricing choices they can simply add the multi-month option and reap rewards of daily payouts and no reserve on that aspect. There is no need to drop their current processing model but adding to it certainly can't hurt imho.