Originally Posted by baddog

Big news. Google is revamping its ranking algorithm and putting a new server infrastructure in place in preparation for what it hopes will be significantly improved search results. The expected roll-out-date will be sometime either this month (February '06) or March.

The new algorithm is live right now on a test data center called Big Daddy where you can sample a preview of what's to come. Google's stated goals include increased search relevancy (of course), as well as a more effective approach to the canonical issues Google's been dealing with recently.

From what we've seen, the search results using Big Daddy really are improved. If you want to catch a glimpse of what Google's search results are going to look like in a month or two, you can give BigDaddy a test drive at the following URL: http://66.249.93.104/