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Originally Posted by fr0gman
Ok, I can accept that. Explain what specifically you find unappealing about the design.
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Don't be fooled, surfers could give two shits about design. If you have what they want they will join, the key is finding the surfers who want what you have.
The best way to start is to make sure you are creating a site with content that you yourself would want to see, that way you kind of have an idea what the people who will join are looking for.