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?BEVO?
Glossary
From Jacci Howard Bear,
Your Guide to Austin, TX.
FREE Newsletter. Sign Up Now!Definition: BEVO is the name of the University of Texas mascot. The most-told legend says that back in 1916, either in retaliation over a humiliating loss to UT or in an act of pre-game bravado, Texas A&M branded a Texas Longhorn (steer not football player) with 13-0, the score of a previous A&M victory. In a perfect example of turning lemons to lemonade, UT rebranded the Longhorn. 13 became B. The hyphen became an E. A V was added then the zero remained as O. BEVO was born. Over the years a series of loaned steers have done the honors as official mascot for the UT Longhorns.
The Mack Brown Texas Football site offers a slightly different telling with kidnapping rumors, a barbecue, Bohemian beer, comic strip characters, and a slang term for a cow.
GO LONGHORNS!
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