Franck >> Hits on your galls or on the paysites???
I bought 100K, my average CTR from the galls to the paysites was about 6% and it took me 2 months with 60 galls.
The choice of your keywords is essential. I prefer better ratios (with describing keywords) over quick spending in PPC campaigns.
For example: For my Excuse Me galls I used the keywords: "excuse", "harry", "german", "excuseme", "seventeen". These keywords don't contain large amounts of traffic, but convert well.
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