After I made such a big fuss about it, you should have expected that RSS has a role in this whole Bridge Scheme thing. Now that you have begun to appreciate the signficance of blog-to-blog links within a bigger picture of Google treatment and macro-scale traffic flow management, you should easily understand that the use of RSS feeds is subject to the same rules and principles. If blog B would link to Blog A, then blog B could also or instead tap blog A's feed.



This has implications for both senders of traffic (Syndicators) and Sponsor Programs (Feed Publishers).

While it is already commonly understood and expected that sponsor programs will give you tools and content to help you promote them, the tipping point in that relationship is definitely shifting in favor of the traffic sender...more