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Originally Posted by Wiggles
overture groups their results
so they will combine keywords such as Fishsticks and Fishstick.
two seperate keywords but they only show results for one.
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Very important point - Overture only shows the results for the singular, not plural, of a keyword. And as I'm sure everyone knows more people search the plural for the majority of generic keywords:
Generic:
cheap computer
s
live sex cam
s
Specific searches:
Next Door Nikki
Paris sex tape
Ford Mustang GT
So when they combine plural and singular it can really skew the resutlts. As mentioned above, use Digital Point or several tools together for a more realistic estimate.
Also, there are several services that monitor ISP traffic - likely the best source of real data on user searches. They offer highly detailed keyword and industry reports, however, the cost is a premium and suited for big businesses with serious trends and metrics requirements.