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Re: Rob
let me give you an example, i could find out Pepsi's phone number and call them up and see if they want to buy some space, but wouldn't it be much easier to contact an agency that already deals with them so i could use their pre-existing relationship? i have a unique advertising medium for this spring, and it has an allotted amount of space available. if an agent from a firm represented my company they could be responsible for making sure this space was filled.
am i speaking english or do you not understand what i'm looking for?
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