Quote:
Originally posted by Equinox
Thanks Frank. Is it usually better to take top bids on keywords, or go lower ? I can imagine that lower placements bring slightly higher quality traffic.
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Lower listing but HIGHLY TARGETED works the best. Top Bids burn a lot of cash but if worded incorrectly loses money. What works for me is to 1) be very very detailed in your description as to what makes your site different 2) post the price in the title and description to make it clear that there is money involved. If there is no money, describe if email is needed or credit card verification process.
This has the effect of weeding out mistaken clicks. Keep playing around with the wording until you get the click through and conversion rate you're comfortable with.