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Sponsors make alot of their sales from type-ins, expired cookies etc from traffic that affiliates have introduced to the site and later don't get credit for - having run a paysite myself I saw this firsthand.
If all they're looking at is the revenue from each tracked signup, of course it's going to be a low number... but this isn't taking into account all the 'free' untracked sales that are sent which they never have to pay an affiliate fee for.
I had even considered bumping my program up to 100% payouts at one point because I knew all of the untracked referrals would still have generated a nice profit - so I think it's safe to say that PPS sponsors are probably doing quite well, with the exception of the ludicrously high payouts ($50-70) or PPS on 3.95 trial memberships etc.
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