Not a bad idea ....
ucers hope its "trimultaneous" roll out this month, which starts this weekend with a theater release in just five major cities, will prove the public is willing to "rent" movies that must be tossed in the trash after just a viewing or two.
Disposable DVDs look and play like normal DVDs, except that their playable surface is dark red.
Each disc contains a chemical time-bomb that begins ticking once it's exposed to air. Typically, after 48 hours, the disc turns darker, becoming so opaque that a DVD player's laser can no longer can read it. (Discs can live as little as one hour or as long as 60 hours.)
The format has been around for a few years but hasn't generated much interest from movie studios, video rental companies - or customers - despite experiments to deliver movies direct to consumers and eliminate late fees.
Enter "Noel," an emotional Christmas story starring Susan Sarandon, Penelope Cruz and Robin Williams. The independent film was shown at this year's Toronto Film Festival but didn't attract interest from mainstream distribution companies.
So the Atlanta-based Convex Group bought distribution rights and is releasing the film on a few dozen screens. Then, starting mid-month, the movie will be available in the disposable EZ-D format for $4.99 on Amazon.com. On cable, it will air once, on TNT, during Thanksgiving weekend.
http://www.cbsnews.com/stories/2004/...in655479.shtml
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