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Old 11-28-2005, 05:17 PM  
arg
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Apple goes overboard to protect its trademarks

Posted on Oct 24, 2005 at 2:15am by Dennis Sellers

I realize that Apple has to protect its trademarks and legal properties, but the company seems to have gone overboard in the process. As we reported last week, Apple and Google have teamed up on any AdWords subscriber, preventing them from using the word ?Apple? in any AdWord campaign. And last month Apple ordered several online iPod accessory vendors to stop using the word ?iPod? in their names or URLs.
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Apple targets unauthorized iPod Web dealers

By Katie Marsal
Published: 12:00 PM EST

Apple's legal team this month is reported to be focusing on a group of unauthorized iPod and accessory Web resellers, demanding they cease from using the Apple-trademarked iPod name.

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One UK reseller which called itself iPod Essentials is now in the process of changing its name to MP3 Essentials after Apple took legal action, citing trademark infringement.

"[Apple] has requested that the iPod accessories supplier cease trading under its current name and hand over the iPodEssentials.co.uk domain to Apple," Pocket-lint reported. A posting on the iPod Essentials Web site provides corroborating details.
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