I seen their ad for the first time yesterday. It was a shocker. I think it's good. It will level off the playing feild so you dont have to make your site suck bigtime just to play the game fairly with everyone else. I hope everyone else follows.
I can see what'll happen: 1/2 of them will block the pop ups, and 1/2 won't, and it'll be the consumers decision to get a good ISP or not. If they get a shitty one, then every damn webpage on the net will be bombarding them with pop-ups, since no one will care about them, since half of the surfers are pop-up free
