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I actually think this is a good thing. While "normal" popups might be slightly comparable to tv commercials, it's too easy to abuse them. Imagine if there were tv commercials that would lock your remote (what alt f4 popups are to most users), make the next 30 channels you looked at filled with commercials (popup chains) until you shut down your tv and restarted it (popup chains in circles), or even shut down your tv (popup hells that kill your browser)? What if, when you zapped away from the tv commercials, your tv would automatically zap to some other commercials? Wouldn't you be mightily pissed off?
Personally, I think the future of ads on the internet lies in something completely different, and more acceptable to the user: timed ad pages. That is, an ad page is shown for, say, 30 seconds, and then the real page loads (ofcourse, still containing a banner ad for the sponsor shown on the ad page). This is already possible with javascript or flash, and most certainly is a lot more efficient and a lot less intrusive than popups.
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