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I dunno if I agree that pop ups are a way of surviving...I do agree that they are a valuable tool when used properly...
But do you really think a pop up actually MAKES the sale...I mean your average porn buyer is gonna by somewhere...so a pop up will get their attention yeah...whether or not it closes the deal...I dunno. They still have to fill out the info and what not.
As for your average surfer, is the pop up gonna suddenly change their mind...like, "I wasn't really planning on buying any porn but when that thing popped up...man, I just had to." Not likely.
I'n my opinion the sale is made when the buyer's desires are matched by the seller's offerings...A pop up is a tool to speed along that match making process. But if we were without it do you think we'd suffer? HELL NO IMHO.
I think we'd be forced to figure out some new strategies, yes. But nothing beyond us. I see the adult industry as being light years beyond the mainstream as far as marketing techniques are concerned.
I think a pop up less web could be good for the adult industry. I think it may instill a little a bit of confidence in the timid newbie, who wants to surf around but hates the pop up hell he ends up in. I hear it alot and i can relate.
I think it could be a change for the better and maybe even a shot in the arm or all our pocket books, if researched and taken advantage of.
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