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Of course it's true, the fact that the traffic comes from a search engine doesn't it's going to result in higher conversion rates.
Your example though, shows that you don't have enough links to your individual posts... Using blog aggregators and other sites that will link to each of your updates instead of your main page, you can get more traffic to those individual pages. Of course you main page will still get a lot of the more general traffic, and my solution for this is to display an hpa at the top of my sites based on what search keywords they entered the sites with... Pretty effective.
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