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Old 11-14-2005, 12:35 AM  
Sarah_Jayne
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Join Date: Dec 2002
Location: Los Angeles
Posts: 40,077
25. What the fuck is a micro-micro niche?

Money in the bank if you know what you are doing

People often think too big when they are trying to market to a fetish community. I do understand it because I know that most people want to hit as broad an audience as possible. However, that leaves a lot of room for those of us that have researched a fetish niche within the inch of their lives and understand that people within a fetish community have very specific desires and do whatever it takes to obtain them. Combine that with the idea that even within the community for a particular fetish there is often a serious of 'divisions'. Micro-micro niche is when you find out what those divisions are and market to them individually.

So, for example within pantyhose fetish you have people that are into a specific type of pantyhose or a particular activity involving them. Shoe fetish and spanking are both prime areas of micro-micro niche promotion if you know your stuff.
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