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romeoboi · 11-13-2005, 06:02 AM

IKEA has been trying to build a store in the Boston area for at least 5+ years - people drive to new haven, CT all the time to go.

My friend in boston said the local news was plugging the opening every night on TV and IKEA was offering prizes to people who waited in line.

Also think about this - there are 250k+ college students in the metro boston area. College kids, young professionals are one of IKEA's target demos... does that explain some of the madness? its a total cult brand

11-13-2005, 06:02 AM
romeoboi Confirmed User Join Date: Aug 2003 Posts: 343	IKEA has been trying to build a store in the Boston area for at least 5+ years - people drive to new haven, CT all the time to go. My friend in boston said the local news was plugging the opening every night on TV and IKEA was offering prizes to people who waited in line. Also think about this - there are 250k+ college students in the metro boston area. College kids, young professionals are one of IKEA's target demos... does that explain some of the madness? its a total cult brand __________________ Cash in on Exclusive ZERO TOLERANCE DVD Downloads!