Found it - "The Essence of A Douchebag" -
http://factualmaterial.com/douchebag.htm
"Popped collar: No. This just enhances your overly apparent douchebaggedness. When you buy a collared shirt, it comes with the collars folded over exactly how they should be. Leave them alone. Why do you want to hide your neck so bad? Don't want to show off that hickie you got last night from that dumb slut you slipped some rufies? Because that is the only way you're pulling any box with your collar turned up. Girls laugh at you. No matter what you think, it is not cool. Flip it back down and go change out of your..."