For those really wanting to delve into the effects and applications of color:
http://www.colormatters.com/research/nrl_ebrand.pdf
http://www.colormatters.com/khouw.html
And if you are willing to be transparrent TAKE THIS COLOR TEST and post the results:
http://www.saunalahti.fi/jawap/colour/colortest.html
Here are my...somewhat disturbing results:
1. DESIRED OBJECTIVES OR BEHAVIOR DICTATED BY DESIRED OBJECTIVES.
Takes easily and quickly to anything which provides stimulation. Preoccupied with things of an
intensely exciting nature, whether erotically stimulating or otherwise. Wants to be regarded as an
exciting and interesting personality with an altogether charming and impressive influence on others.
Uses tactics cleverly so as to avoid endangering his chances of success or undermining others
confidence in himself.
2. THE EXISTING SITUATION OR BEHAVIOR APPROPRIATE TO THE EXISTING SITUATION.
Attracted by anything new, modern or intriguing. Liable to be bored by humdrum, the ordinary or
the traditional.
3. CHARACTERISTICS UNDER RESTRAINT OR BEHAVIOR INAPPROPRIATE
TO THE EXISTING SITUATION.
The situation is preventing him from establishing himself, but he feels he must make the best of
things as they are.
Remains emotionally unattached even when involved in a close relationship.
4. REJECTED OR SUPPRESSED CHARACTERISTICS OR ANXIETY-LADEN CHARACTERISTICS.
Suppression of the physical and nervous requirements of the body. The existing situation is
disagreeable. Has an unsatisfied need to ally himself with others whose standards are as high as
his own, and to stand out from the rank and file. His control of his sensual instincts restricts his
ability to give himself, but the resulting isolation leads to the urge to surrender and allow himself to
merge with another. This disturbs him, as such instincts are regarded as weaknesses to be
overcome; he feels that only by continued selfrestraint can he hope to maintain his attitude of
individual superiority. Wants to be loved or admired for himself alone; needs attention, recognition
and the esteem of others. Demands esteem as an exceptional individual
5. THE ACTUAL PROBLEM OR BEHAVIOR RESULTING FROM STRESS.
Greatly impressed by the unique, by originality and by individuals of outstanding characteristics. Tries
to emulate the characteristics he admires and to display originality in his own personality.
Takes a delight in action and wants to be respected and esteemed for his personal accomplishments.