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I made a few tests on results... and the best ranking sites in many cases are those SE RSS / Googleads pages. Poor SERPs will doom any search site. If the people find nothing but shit, they will move on.
Google takes that risk now, with their "we won't remove anything, we will teach our systems to get rid of spam" approach that has many result pages polluted with spam, redirects, and toolbar installers.
If this is everything microsoft has been working on, well, this is going to be a windows 3.1 type deal.
Alex
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