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you beat google by not trying to be google.
be you own search engine, not a general search engine like google.
be a specialized search engine; porn, engineering, science or art or whatever you want. but make it a specialized field, and make those search results relevent. you would need very good scrirpts to filter and filter again all submissions so that when it finally came to an editor most of the spam and horseshit had already been filtered out so as not to waste that editors time.
make submitters pay a fee to submit pages; that should slow down a few spammers but not all. everytime a page is changed it has to be resubmitted and another fee paid. that fee should be enough to pay for the editors time and make a good profit for the company. that should cut down on spam, but not all.
I think specialization and relevence is the way to beat google.
after you get the first one up and running you can start another and later you have a whole network of them. all concentrating on one field only.
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