Actually, after seeing the last episode of Webdreams (#4 I believe), I'm guessing it'd go a little something like this.
Dugmor would chase him down with his posse and rough him up a little. Then he'd send his posse packing.
Once they were out of sight, he'd invite the guy to go for a walk on the beach. The other guy would be pleasantly surprised to find out that instead of getting whacked, Dugmor just wanted to check out the babes, and talk about each others relationships. Then he'd apologize for whooping him, but he had to because it's part of his persona.
But I'm just guessing.
If you haven't seen Webdreams, you really should take a look. It's quite entertaining.
http://www.showcase.ca/10pm/#webdreams