I read about this yesterday.
Don`t know what the WP guys are thinking really. $20k will get your link on a LOT of places, for a LOT more hits.
I remember they got in trouble with Google some time ago for hosting a bunch of SE spam pages for some people. (
http://slashdot.org/article.pl?sid=0...196220&tid=217)
Looks like they are really desperate for money.