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What does it matter if the segment is growing, so long as you're growing within the segment?
Sure, maybe you'll capture the ENTIRE POTENTIAL CUSTOMER BASE for that niche and have to start worrying about shrinking maximum consumer levels, but in any of the more conventional niches and offerings, that would rightly be considered a 'high quality problem'.
Of course, you COULD just be here trolling for what niche is doing well so you can jump on it. But you wouldn't possibly be doing that, right?
Right?
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