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Gates would love to get into the market but even he realizes he can't compete with apple in making mp3 players. Apple has a 92% US Market share and around 40% Global market share of all mp3 players sold. Those numbers are huge and to get into it now would be disaster for MS. Apple put Rio, who made the first mp3 player, out of the mp3 business. I can see maybe a few existing companies gradually chipping away at iPods market share but with all the new and better mp3s apple continues to roll out everyone else is falling further behind them right now.
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