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Someone local, that knows the area and has experience in advertising in these areas... someone who knows your demographic. Much better than just any old joe that may or may not even live in this country.
I hope that makes sense.
I know we all know tons of folks in the biz, that is capable of designing, but can they get the point across to the majority of your demographic in your area?
Def. a job for a local, preferably someone who has done some mainstream ad designs for local music and club editorials. 2cents.
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