PPC advertising question

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  • bluff
    Too lazy to set a custom title
    • Jan 2004
    • 6253

    #1

    PPC advertising question

    One of my ventures is PPC advertising, to this moment I only use Adwords. Over and over again I have the following experience, and I don't like it:

    at day one of a campaign, let's say I drive 50 clicks to a site which converts to 4 sales

    the second day, I push 80 clicks and make 2 sales

    at the third day, 90 clicks only convert to 1 sale

    days 4, 5, 6: avg 85 clicks and zero sales

    That's the moment I pause the campaign to check what's happening. If I resume the campaign a few days later the same thing happens over again.

    I can't tell exactly what phrases I bid on and what paysites I push.

    Does anyone have the same experience?
    Last edited by bluff; 09-27-2004, 03:29 AM.
  • polish_aristocrat
    Too lazy to set a custom title
    • Jul 2002
    • 40377

    #2
    I'd say it is just bad luck...BTW sending 50 clicks and making 4 sales is awesome.
    I don't use ICQ anymore.

    Comment

    • herbal logic
      Confirmed User
      • Feb 2004
      • 1172

      #3
      Complete Article, worth a read http://www.marketingcynic.com/ppcfraud/



      SOMEONE'S MAKING A LOT OF MONEY FROM YOUR PPC BUDGET

      WHAT A PITY IT ISN'T YOU
      "Have you ever wondered where all your non-converting traffic is coming from?"

      This article explains where your Pay-Per-Click advertising (PPC) budget really ends up.

      I really don't know why people bother with PPC engines when all their advertising money ends up here anyway.
      -Carole Stacey, Paid-to-Read program owner

      The Paid To Read Email biz, IS In Fact, a ppc Parisite, and I Really think we'd All do ourselves, And our Industry a Great Service, if we were to, On a Mass Scale, Accept this, if somewhat putrid, Stark Reality. -MadMeikal, member of Paid-to-Read programs

      A little background
      I was using several of the top feeds to advertise various affiliate and lead generation programs when I noticed that my results were steadily worsening to the point where the advertising was becoming unprofitable.

      Being somewhat technically inclined, I traced back the logs - to smaller "partner engines" - but I still couldn't figure out where they were getting their terrible-quality traffic from. There was a lot of it, but there were no specific usage spikes pointing to click fraud and nothing I could complain about - and all the while my accounts were steadily dwindling to the point where I had to pull them because all my ad money was being wasted with nothing to show for it.

      I started looking into alternative advertising, and found something called "Paid-to-Read-E-mail" (PTR) that promised targeted advertising to an interested user base.

      Well, mailing lists are cool, right? Just to be on the safe side, I joined some programs to see what was being advertised through them - always good advice to keep up on what's being repeatedly advertised through programs, right?

      I also found a forum dedicated to this "industry," as it likes to call itself.

      And suddenly I realized where all my non-converting traffic was coming from.

      Much of the information here has been compiled by both joining Paid-to-Read programs myself, and by reading through Getpaidforum.com and quoting comments made by members.

      Usernames on that forum are not readily traceable back to "offline" identities. Where possible I have traced back usernames of Paid-to-Read (PTR) program owners. Quotes in this article are attributed to forum usernames. The quotes have been left "as is," without correction to grammar or spelling.

      Problem Summary
      1. Intro - PPC Profit Sharing.
      A nice idea in theory, offer an incentive for webmasters to place search boxes on their web sites.

      2. Feeds.
      Offer a way to bid on PPC placement on multiple search engines since their results feed out to many smaller engines.

      3. Third-Tier Search Engines.
      Accept search feed results from the larger feeds to supplement their own results.

      4. Affiliates of These Engines.
      Get a share of the profits based on click-through rates, with a higher profit share for people who deliver more traffic through their sites.

      5. PTR.
      People being paid to be traffic. Nobody takes this crap seriously, do they?

      Comment

      • bluff
        Too lazy to set a custom title
        • Jan 2004
        • 6253

        #4
        I check my traffic logs too, but virtually all traffic originates from google.com. Google won't distribute via unchecked partners, and furthermore I have content ads disabled.

        Comment

        • bluff
          Too lazy to set a custom title
          • Jan 2004
          • 6253

          #5
          A KRL 'drama' thread gets three pages and 2500 views, this serious doesn't even get one tenth of it? Yes, I'm a troll too but sometimes I want helpful information. Anyone out there?

          Comment

          • David!
            By the wrath of Agamemnon
            • Apr 2004
            • 6501

            #6
            I have the same exact problem on adwords.
            I usually push webcam program. It makes lots of sign ups the first few days, then goes down to 0.
            I then restart a new campaign with a slightly different add and linking to a url with different variable but going to the same sponsor and the same thing happens.
            If I let it run, it just kills my profit margin.
            So, I just change it once a week.
            I also have a non-adult campaign that never runs through that problem.
            It does look weird, maybe Google has some kind of hitbot that targets adult adwords campaign?
            .

            Comment

            • johndoebob
              Confirmed User
              • Mar 2004
              • 3405

              #7
              If you use adwords make sure you disable the use of ads through the google network (webmasters using adsense). Much lowtech fraud going on there and still not really target.

              Comment

              • $5 submissions
                I help you SUCCEED
                • Nov 2003
                • 32189

                #8
                Great Post! THANK YOU


                Originally posted by herbal logic
                Complete Article, worth a read http://www.marketingcynic.com/ppcfraud/



                SOMEONE'S MAKING A LOT OF MONEY FROM YOUR PPC BUDGET

                WHAT A PITY IT ISN'T YOU
                "Have you ever wondered where all your non-converting traffic is coming from?"

                This article explains where your Pay-Per-Click advertising (PPC) budget really ends up.

                I really don't know why people bother with PPC engines when all their advertising money ends up here anyway.
                -Carole Stacey, Paid-to-Read program owner

                The Paid To Read Email biz, IS In Fact, a ppc Parisite, and I Really think we'd All do ourselves, And our Industry a Great Service, if we were to, On a Mass Scale, Accept this, if somewhat putrid, Stark Reality. -MadMeikal, member of Paid-to-Read programs

                A little background
                I was using several of the top feeds to advertise various affiliate and lead generation programs when I noticed that my results were steadily worsening to the point where the advertising was becoming unprofitable.

                Being somewhat technically inclined, I traced back the logs - to smaller "partner engines" - but I still couldn't figure out where they were getting their terrible-quality traffic from. There was a lot of it, but there were no specific usage spikes pointing to click fraud and nothing I could complain about - and all the while my accounts were steadily dwindling to the point where I had to pull them because all my ad money was being wasted with nothing to show for it.

                I started looking into alternative advertising, and found something called "Paid-to-Read-E-mail" (PTR) that promised targeted advertising to an interested user base.

                Well, mailing lists are cool, right? Just to be on the safe side, I joined some programs to see what was being advertised through them - always good advice to keep up on what's being repeatedly advertised through programs, right?

                I also found a forum dedicated to this "industry," as it likes to call itself.

                And suddenly I realized where all my non-converting traffic was coming from.

                Much of the information here has been compiled by both joining Paid-to-Read programs myself, and by reading through Getpaidforum.com and quoting comments made by members.

                Usernames on that forum are not readily traceable back to "offline" identities. Where possible I have traced back usernames of Paid-to-Read (PTR) program owners. Quotes in this article are attributed to forum usernames. The quotes have been left "as is," without correction to grammar or spelling.

                Problem Summary
                1. Intro - PPC Profit Sharing.
                A nice idea in theory, offer an incentive for webmasters to place search boxes on their web sites.

                2. Feeds.
                Offer a way to bid on PPC placement on multiple search engines since their results feed out to many smaller engines.

                3. Third-Tier Search Engines.
                Accept search feed results from the larger feeds to supplement their own results.

                4. Affiliates of These Engines.
                Get a share of the profits based on click-through rates, with a higher profit share for people who deliver more traffic through their sites.

                5. PTR.
                People being paid to be traffic. Nobody takes this crap seriously, do they?

                Comment

                • johndoebob
                  Confirmed User
                  • Mar 2004
                  • 3405

                  #9
                  -No pages through the google network (adsense), just google search, you can disable it (too many lowtech fraud, less relevance etc.).

                  -Accurate description including price (will save you lots of money)

                  -Don't bid for the top spots, it's wasted money

                  -Don't waste your money on the big keywords in your category (if they exist) before you know what you're doing.

                  Success - depends, after some trial and error big profit for an online shop and loss for a mainstream gay paysite (didn't convert for whatever reason) discontinued after wasting 50 bucks.

                  Comment

                  • xclusive
                    Too lazy to set a custom title
                    • Apr 2004
                    • 35218

                    #10
                    Great post thanks herbal logic...

                    I support MediumPimpin.com / Shemp's Outlawtgp.com /


                    Comment

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